Plenty

It looks like Al Gore won't be buying Plenty after all.

Last week, Media Mob picked up an item from Portfolio's Mixed Media blogger Jeff Bercovici that suggested the former vice president was kicking the tires on the environmental lifestyle magazine.

In an update today, Mr. Bercovici corrects the record:

In fact, it's not Gore but his Live Earth collaborator, media entrepreneur Kevin Wall, who is in negotiations with the environmental title. "He is looking into a few different opportunities with Plenty," confirmed a spokeswoman for Wall. "He's not position to be speaking about what those are just yet." Wall's spokeswoman said the range of possibilities "runs the gamut," but should be narrowed down within the next two to four weeks.

Mr. Bercovici received confirmation from Mr. Gore's people that he's not involved with the deal.

Portfolio's Jeff Bercovici is reporting that the former vice president and poster boy for eco-living may make an announcement that he's buying Plenty, the New York-based environmental lifestyle magazine.

Mr. Gore is on the cover of the current issue as part of their Plenty 20 list of environmental leaders and thinkers. Maybe Mr. Gore liked the magazine so much, he decided to pull a Victor Kiam and buy the whole company. Expect an update when something is officially announced.