Hammer of the Clubs

Wayne Schumer, whose construction concern knocks together the city’s swankier establishments, predicts a restaurant-building boom despite the crisis

This article was published in the November 3, 2008, edition of The New York Observer.

Wayne Schumer outside of Cipriani Downtown.
Chris Shott
Wayne Schumer outside of Cipriani Downtown.

Big-shot architects often become synonymous with fancy construction projects.

The actual builders not so much—yet they’re the ones who truly make something from nothing.

“For the project we did at Grand Central, Cipriani Dolci, there were no architectural drawings,” recalled Wayne Schumer, president of UCON Corp., a Brooklyn-based boutique construction company that specializes in building restaurants, bars and nightclubs, often to owners’ improbable specifications. “They came to us with a little model shipped from Italy!

“The M.T.A. didn’t know what to do,” Mr. Schumer said, laughing. “There was this big review process, and here’s this tiny little building. That was it.”

Mr. Schumer, 41, has overseen the construction and reconstruction of many eating and drinking establishments in Manhattan over his nearly 20-year career in the business, including Café Boulud, Payard, the Campbell Apartment—notably converted from an old jail, he pointed out—and a total of four of the esteemed Cipriani family’s fine-dining destinations.

But the mini-Cipriani was a first.

“It was actually wonderful,” Mr. Schumer said, swirling a glass of chardonnay on the night of Oct. 8. “Our job was very easy. It was a good little model.”

Dressed in a black jacket and a shiny untucked shirt more befitting an Upper East Side-raised club-hopper than a New Jersey-born construction worker—turns out, he’s both—the good-humored veteran project manager was sitting down that evening with other invited guests for a special gut-busting nine-course tasting of chef Marco Berto’s traditional Venetian menu at the newly opened, nearly 6,000-square-foot Zorzi eatery and cocktail lounge, located at 1 East 35th Street.

Mr. Schumer had personally traveled to Italy twice this year to consult with owner Alberto Zorzi on the six-month-long construction effort, which involved extensive work with imported stone.

The free food—“about the seventh” such tasting that Mr. Schumer has enjoyed at Zorzi since taking the job, he said—is just one of the many rewarding perks of specializing in hospitality venues, as opposed to, say, condos.

Mr. Schumer’s done those, too. “I don’t like ’em,” he told The Observer over a small plate of beef tartare with a sliver of black truffle. “It’s like building a small room 300 times.”

Bars and restaurants can be tricky—kitchens, in particular, are “a pain in the ass,” he said. “The plumbing, the electrics, the exhaust system.”

And the business overall can be messy. For the past two years, Mr. Schumer has been engaged in a vicious court battle with former partner Brandon Roth over control of the firm and wound up changing the company’s name, formerly Ameribuild Construction Management, as a result.

But sticking to hospitality offers more variety, more self-fulfillment. “Every project is different, every project is complicated,” he said.

Not to mention the more stimulating social component.

Over the years, Mr. Schumer has gained an intimate knowledge of the exclusive VIP suites at swanky strip clubs Scores and Scores West; you know, beyond having physically erected the small, secluded enclosures themselves, including, he noted, a special Roman-motif back room at infamous Scores West designed exclusively for radio talk-show host Howard Stern.

Albeit “not much of a strip-club guy” himself, Mr. Schumer openly confessed to indulging in an occasional cappuccino alongside embattled Scores boss Richard Goldring, whom he considers “a good friend,” while surveying the eye-popping fruits of his 42-person crew’s labor.

Nov. 6 will mark the completion of yet another palatable project for Mr. Schumer’s company, a tiny 1,000-square-foot Italian specialty foods store and cozy 35-seat eatery, Salumeria Rosi, at 283 Amsterdam Avenue on the Upper West Side—which, despite its small size, may present much larger opportunities for the builder in the future. Tuscan chef-operator Cesare Casella is looking to open multiple locations, including a bigger, full-scale restaurant, in New York, Mr. Schumer said. Next Page >

  • del.icio.us
  • Digg
  • Reddit
  • Newsvine
  • Google
  • Yahoo
  • Technorati
  • Facebook
  • Stumble Upon
  • Netvibes
  • Windows Live

Comments
Post a comment

Anonymous (not verified) says:

What do you
have in your closet?

How long ago
was it when shoes were just footwear?  You threw them on to go play out in the
back yard, or down on the playground.  Today, however, having a pair of sneakers
has taken on a whole new meaning, especially when dealing with sports shoes. 
What has really made the sneaker culture huge is the sport shoe industry, with
Nike and Adidas pulling up the front.  These sports icons have been worn and
styled by not only top athletes, but by people in the music industry. 


They say that it was the Nike Dunk
that started it all off.  In 1985, Nike brought out the
Nike Dunk

Originally these sneakers meant for the college community of basketball
players.  Instead, this style of sports shoes started the sneaker sub-culture. 
 Although this style of sneaker was designed to be used during high intensity
basketball games, the spotlight quickly turned to the fashion of wearing them,
what they looked like, and which ones you owned.  Twenty years later, Nike has
brought the Nike Dunk back on
the courts with all its retro style and performance.

But why stop
with basketball shoes?  In 2000, Nike decided to jump into the skateboarding
scene with the new Nike Skateboarding product line. 

With
Nike SB
has come the
Nike Dunk SB
.  For years, before
skateboarding came out from the underground scene, skateboarders utilized the
rugged design of basketball shoes.  Nike decided to capitalize on what Vans and
DC shoes had been monopolizing for years, and take what was already an amazing
sneaker, and fit it into the needs of skateboarders.  What the
Nike Dunk
SB
brought in the way of performance was extra-padded tongue and their
patented Zoom Air insole. In the way of style, this sneaker has already come out
with six series, and names for them like Grip, Forbes, and Vipers.

Another blast
from the past would be the Nike Air
Force 1
.  These sneakers first came out in the early 80’s.  And like the
hip hop culture, their popularity grew.  However, this band did not reach their
full fashion peek until 2002 when Nelly released the song “Air
Force Ones
”. 

The other major
sports shoe brand is the Adicolor
Shoes
, an Adidas Original.  The design became so popular because the
plain white canvas was adaptable by painting, drawing, and spraying on your own
personal design, and even accessories were sold to help you in your creativity. 
In 2006 they pushed the envelope further with a new color series using artists
and designers from all over the world.


Another huge sneaker that was popular with the hip hop world was the
Adidas Superstar
.  A very raw
and controversial Hip Hop group that helped skyrocket the
Adidas
Superstar
to stardom was Run-D.M.C. This cutting edge group was known for
wearing their Superstars out on stage, and even wrote a song dedicated to them
called “My Adidas”.  Whether its Nike or Adidas, clean out that closet, dust off
your old sneakers, and get into the game. 

Post a comment

The content of this field is kept private
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br> <p> <i> <b> <embed> <img> <blockquote> <span> <strikethrough> <u>
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

By checking this box you are giving permission for Observer staff to contact you to obtain contact information and permissions required for publication.